TY  - BOOK
AU  - Macleod,Joe
TI  - Ends why we overlook endings for humans, products, services and digital. And why we shouldn't
SN  - 9789163936449
U1  - 658.402 
PY  - 2017///
CY  - s.l.
PB  - s.e
KW  - Consumer behavior
KW  - Product strategy
N1  - Incluye bibliografía; About the author. --Acknowledgements. --Preface. -- Introduction. --The biased customer lifecycle. --The social context of closure. --Introduction to chaptes 3 & 4. --The distancing and the fading. --The quickening and the tethering. --The psychology of endings. --Love and marriage...for life?. --An intangible tale of services. --Saying godbye to your products. --Closure in digital. --Business oversight.
ER  -