Ends why we overlook endings for humans, products, services and digital. And why we shouldn't
Macleod, Joe
creator
text
monographic
eng
242 p. il: 21 cm.
About the author. --Acknowledgements. --Preface. -- Introduction. --The biased customer lifecycle. --The social context of closure. --Introduction to chaptes 3 & 4. --The distancing and the fading. --The quickening and the tethering. --The psychology of endings. --Love and marriage...for life?. --An intangible tale of services. --Saying godbye to your products. --Closure in digital. --Business oversight.
Joe Macleod
Incluye bibliografía
Consumer behavior
Product strategy
658.402 M225e
9789163936449
9163936445
CO-UCAC
220421
spa